Tuesday, October 30, 2012

TUESDAY TIP Digital Publishing Expansion is Astronomical #pubtip #indie #selfpub

On the other side of the jump-break, I bring you this week's roundup of Digital Publishing news (If you've already checked out the Smashwords Site Updates page, you've already seen this week's news). Click through for booming numbers from Bowker / Publishers Weekly and Apple.

Digital Distributors - Smashwords Tops the Market
As much as Amazon would like to think it's topping the market on eBook distribution, the fact is, they are no longer the #1 distributor of eBooks around the world. According to the US top registrar of ISBNs (the numbers by which book production is tracked worldwide), Smashwords was the holder of record on more ISBNs in 2011 than any other producer.

Bowker says Smashwords did a little over 40,000 titles last year though Smashwords authors and publishers actually released about 65,000 books through the Digital Self-Publishing platform last year). In fact, Smashwords also had to purchase another 100,000 ISBN's just over a month ago--and it'll probably not be enough to make it through more than another 6 months!

Amazon also purchases and distributes ISBNs but they did not distribute more than Smashwords did. Read the whole story at Publishers Weekly.

Apple Expands Global Distribution Again
In keeping with Apple's commitment to global distribution, they expanded the reach of the iBookstore to 18 new countries this week, bringing the total reach of Apple's iBookstore to 50 countries worldwide.

That means that over 120,000 Smashwords titles now enjoy global distribution through the Apple iBookstore. In case you cannot read the labels or recognize the national symbols on the graphic to the left, this means eBooks published through Smashwords now will be distributed to Brazil, Mexico, Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Venezuela, and New Zealand. This is in addition to the 32 iBookstores previously included in Smashwords distribution.

For the month of September, the largest markets to which Smashwords distributed (outside the US) were Australia, the U.K. and Canada, in that order. With these new stores--dominated by Spanish-language nations--eBook distribution will reach more bilingual readers than ever before.

One of the biggest obstacles faced by non-US authors (in particular, those based in Brazil) has been selling to their local markets. Yes, Brazilians are not allowed to buy or sell books through Amazon. Not a clue why Amazon decided to exclude Brazil, but I'm sure it had to do with how much money they could or could not make off the deal.

Apple, on the other hand, has the exciting implication of allowing international authors to sell their books everywhere, including in the Brazilian market! Why are we harping on Brazil as a market? Because Brazil might eventually become one of the world's largest eBook markets. The trend has been obvious in South America, overall, and held back solely by the issue of access to the books.

And it's not just Brazilian authors and readers who benefit. An author in Costa Rica can upload a book to Smashwords today, and within several days that book will have distributed through to the Apple iBookstore channel and can be on sale not just in their local market of Costa Rica, but to Spanish-reading audiences throughout Central and South America, Mexico, the United States, Canada, and around the world. Yay!

Thank you to Mark Coker of Smashwords for continuing to pursue the best distribution channels and opportunities for the 50,000+ Smashwords Authors. Thank you also to Apple for keeping the iBookstore in a growth trend, rather than stopping at the first success. Apple has always been an innovator in hardware. Glad to see they are maintaining the trend in their digital sales markets as well.

What's Next....
Next week's Monday Marketing blog will be another copywriting tip, I think. I've just started a new day job and PR is a quick and easy--and endless--topic for review.

Next week's Tuesday Tip will be some new Nanowrimo tips because Nanowrimo starts in two (2) days on Thursday, November, 1st. If you weren't following my blog last year, check out my NanoTips from 2011 now, before you get started.
 To be clear, I am not participating this year but if you'd like to buddy me there, please do. I might stop in to chit-chat with the nanos :) My Nanowrimo username is "-sry" with the hyphen and the address is (I think) as follows:


Indie Authors, don't forget you now can sign up to be featured on the Webbiegrrl Blog. Click here to learn more.

No comments: