Back in the 1960s, there was a popular saying, If you're not part of the solution, then you're part of the problem. A decade later, this saying got reversed and negated into an imperative, Don't be part of the problem, be part of the solution. In the 1980s, when rehab centers started popping up across the USA for all the drug addicts the 60s and 70s had spawned, the popular saying in everyday life became The first step to solving a problem is to admit you have one.
Finally, in the 1990s, when the "self-help" seminars became a staple in business management training across US industry, the saying was turned again by Stephen R. Covey (my personal favorite self-help guru) into something that was more useful here. Seek first to understand, then to be understood. That was Habit 5 of his 7 Habits of Highly Effective People. Covey went on to note:
We're in such a hurry to rush in and fix things up, we often fail to take the time first to really diagnose the problem. How can we possibly expect to fully-solve a problem we haven't fully-understood?
Rather than simply disgorging solutions, let's take the time to fully-dissect the problem we Indie Authors have with advertising and see why publicity is or can be the solution. Click through the jump-break to learn more.