The 22 Immutable Laws of Marketing (for Indie Authors), Sarah R. Yoffa adapts marketing strategies from automobiles and breakfast cereals to the unique challenges of the Indie Author in the Digital Publishing Industry. This book reworks the classic concepts introduced in the 1990s by Al Ries in his book of a similar title but these immutable laws are specifically tailored to Indie Authors.
Click through the jump-break to learn more about the book. If you missed it, you can read the last chapter--Immutable Law of Marketing 22: the Law of Resources--right here on the blog!
In this business essential for the Digital Publishing professional, Indie Authors will learn the hands-on marketing strategies they never teach you in a creative writing course. These immutable laws are your guideposts on the road to success in the Digital Publishing industry. Choose to read the signs along the way or ignore them at your own risk. The 22 Immutable Laws of Marketing (for Indie Authors) will remain immutable with or without you.
* Learn how to apply the Law of Leadership and Law of Focus to make your unique Author Voice into a secret weapon.
* Learn how the Law of Duality and Law of Opposites can move you up the product ladder for your category.
* Learn what 3 things from the Law of Sacrifice can save you when the Law of Unpredictability comes into play.
* Learn how to calculate the cost and lead time for production of your next book in applying the Law of Resources.
NOTE: To any Digital Publishing professionals, if you'd like to write a review for this book, I would be happy to gift you a copy via Smashwords coupon code. Just send me an email at webbiegrrlwriter at gmail dot com to request yours. Please tell me your connection to the industry (forex, I'm an Author or I'm an Editor) and where I can view your work. Offer good until December 31, 2012.