Tuesday, August 28, 2012

TUESDAY TIP Shelfari vs LibraryThing and Goodreads #pubtip #indie #selfpub

Last week, I wrapped up the little miniseries on how to use Amazon's Shelfari site, which is designed to be a community much like Goodreads while also being a book information source like LibraryThing. Today, I'll explain what I mean by that last, taking a brief fly-through LibraryThing for those who don't know what it is or have never used it. Click through the jump break to get started.

Monday, August 27, 2012

MONDAY MARKETING Branding Law 16 Shape: A Logo Should be Designed 4 the Eyes. Both Eyes. #pubtip #indie #selfpub #marketing #IAN1

  some image rights reserved by Paulo Brandã
Welcome back to my marketing series on Branding (for Indie Authors). Over the course of the series, we've been talking about something called "branding." It's not a book cover design you copy from one book to the next. In reality, a brand is far more than a graphic design.

A brand is an idea in the mind of the consumer whose power lies in the ability to influence purchasing decisions.

The marketing activity called "branding" is all about focusing the idea down to that "one word" which is uniquely you and planting it inside the reader's mind (called "positioning") so you can establish and grow your foothold in their minds. Through branding, you make yourself, as an Indie Author, interchangeable with the "idea."

Review earlier entries in the Branding (for Indie Authors) Series here to learn more about how to focus your marketing in order to strengthen your brand. Click through the jump-break to learn what impact shape has on your sales and how to use it correctly.

Sunday, August 26, 2012

Webbiegrrl Marketing Series Coming Soon to an eBook Near You!

If you signed up to be a Beta Reader or proofreading/format-checker for this series, first of all, thank you, and secondly, you can expect to receive your copy of the eARC (Advance Reader Copy) in the format you requested a little later today (Sunday, August 26, 2012). Hopefully, with the help of these great volunteers, the eBook will be released by this time next week--September 1st in a bookstore near you (or at Smashwords, anyway).

Since I'm sure that one reader cannot even begin to look, let alone submit her feedback, prior to Wednesday, Aug. 29th, I can take more volunteers today. Please do NOT post a comment here (this blog post is being syndicated through to multiple sites, including Facebook, Goodreads, Amazon and Twitter) but rather, please send an email message to webbiegrrlwriter (at) Gmail (and you need to put .com after Gmail but I need to trip up spammers harvesting email addresses).

Please be sure to include in your email what you would like to volunteer to do (read and critique for content *OR* read and review in a specific format for formatting errors). Although everyone should be on the lookout for typos, I don't think there's much proofreading left to do. Once I get your email at webbiegrrlwriter's Gmail box, I'll send you a file via email in the requested format. Thank you in advance for volunteering your time!

I'm so excited to finally see one of these series getting out into the world ^_^

-sry
Sarah, The Webbiegrrl Writer
@webbiegrrl

Tuesday, August 21, 2012

TUESDAY TIP Using #Shelfari to Update #Amazon Categories, Not Tags #pubtip #howto #indie #selfpub

Welcome back to my little miniseries on Amazon/Shelfari's "Book Extras" feature for Kindle books. These little enhancements are only available for Kindle books (not other formats) but anyone can create them--you, your readers, your fans, your enemies (haha, scratch that last one). As the Shelfari Author account owner, you have final control over the content.

Click here if you need to review how to create your Amazon Author Central account (a prerequisite to setting up a Shelfari Author account) or check out my earlier discussion on how to log into your Shelfari Author account and edit a field. Once you're all caught up on establishing your book's existence in Shelfari, click through the jump-break to see how to control the categories and tagging for your book using the Shelfari web site.

Monday, August 20, 2012

MONDAY MARKETING Branding Law 15 Sibling Brands in 5 Easy Steps #pubtip #indie #promo #selfpub #WWND #romance

  some image rights reserved by Paulo Brandã
Welcome back to my marketing series on Branding (for Indie Authors). Over the course of the series, we've been talking about something called "branding." It's not a book cover design you theme from one book to the next. It's more than just using the same font for your name on the cover. In reality, a brand is far more than a visual or graphic design. It's an idea!

Definition: A brand is an idea in the mind of the consumer whose power lies in the ability to influence purchasing decisions.

The marketing activity called "branding" is all about focusing the idea that will ultimately become your brand down to "one word" which is uniquely you. Then you plant that idea inside the reader's mind (called "positioning") so that you can establish and grow your brand's strength in their minds. Through branding, you make yourself, the Author Brand, interchangeable with the "idea."

Today, I'll discuss the idea of "sibling" brands, which is another way of saying creating a new Author Brand related to, but distinctly different from your current Author Brand. It's not for everyone and is a lot of extra work so until you've mastered what brands are in Indie Publishing and how to use them correctly, hold off on this one. Creating a second, third or entire family of brands will only multiply your problems, not solve them. If you're struggling with the branding concept, review the earlier entries in this series here. If you've got a solid handle on this stuff already, click through to learn more.

Tuesday, August 14, 2012

TUESDAY TIP Optional Book Extras to Enhance Your Amazon Page #pubtip #howto #indie #selfpub

Welcome back to my little miniseries on Amazon/Shelfari's "Book Extras" feature for Kindle books. These little enhancements are only available for Kindle books (not other formats) through the Amazon Kindle Store web site, the Shelfari web site and of course, from inside the Kindle eBooks themselves. That's the bad news.

The good news is anyone can create them--you, your readers, your fans, your enemies (haha, scratch that last one). And don't worry, the Shelfari Author account has absolute power over the content. If you want to delete what some random person put onto your book you can--and only you can do that!

You must be an Amazon/Shelfari Author to control your book(s), so click here if you need to review how to create your Amazon Author Central account (a prerequisite to setting up a Shelfari Author account) or check out my earlier discussion on how to log into your Shelfari Author account and edit a Description field. Once you're all caught up, click through the jump-break to see how to create some optional fields for your book.

Monday, August 13, 2012

MONDAY MARKETING Branding (for Indie Authors) Law 14 Subbrands #pubtip #indie #promo #selfpub #WLCAuthor #IAN1

  some image rights reserved by Paulo Brandã
Welcome back to my marketing series on Branding (for Indie Authors). Over the course of the series, we've been talking about something called "branding," which many Indie Authors do not actually understand. Often I find Indie Authors think of a "brand" as a book cover design which they copy from one book to the next. In reality, a brand is far more than a graphic design. Here's the definition:

A brand is an idea in the mind of the consumer whose power lies in the ability to influence purchasing decisions.

The marketing activity called "branding" is all about the focusing the idea down to that "one word" which is uniquely you and planting it inside the reader's mind to establish and grow your "position" there. You may want to review some of the earlier entries in this series here to learn more about how to focus your marketing in order to strengthen your brand. Today's entry in the series discusses the idea of "subbranding" which is another way of saying "ways to weaken your brand. Click through the jump-break to learn what subbranding is and how to avoid doing it.

Tuesday, August 7, 2012

TUESDAY TIP Entering a Cast of Characters in Your #Shelfari #BookExtras #pubtip #selfpub #howto #indie #WLCAuthor

Welcome back to my little miniseries on Amazon/Shelfari's "Book Extras" feature for Kindle books. These little enhancements are only available for Kindle books (not other formats) through the Amazon Kindle Store web site, the Shelfari web site and of course, from inside the Kindle eBooks themselves. That's the bad news.

The good news is anyone can create them--you, your readers, your fans, your enemies (haha, scratch that last one). And don't worry, the Shelfari Author account has absolute power over the content. If you want to delete what some random person put onto your book you can--and only you can do that!

You must be an Amazon/Shelfari Author to control your book(s), so click here if you need to review how to create your Amazon Author Central account (a prerequisite to setting up a Shelfari Author account) or check out last week's discussion on how to log into your Shelfari Author account and edit a Description field. Once you're all caught up, click through the jump-break to see how to create a Character field for the people in your book.

Monday, August 6, 2012

MONDAY MARKETING Branding (for Indie Authors) Law 13 The Company vs. The Brand #pubtip #indie #promo #selfpub #WLCAuthor #IAN1

  some image rights reserved by Paulo Brandã
Welcome back to my marketing series on Branding (for Indie Authors). Over the course of the series, we're talking about something called "branding" which many Indie Authors do not actually understand. I'll define the term for you below but you may want to review some of the earlier entries in this series here. To help refresh your memory, here's the definition of a brand:

A brand is an idea in the mind of the consumer whose power lies in the ability to influence purchasing decisions.

Branding is all about the idea, the "one word" which you plant inside the reader's mind to establish and grow your "position" there. Okay, you're thinking, so if that's your brand, then what is your company? Click through the jump-break to find out.