Tuesday, September 25, 2012

TUESDAY TIP How to Calculate Pricing + Lead Time for Your Next Book #indie #pubtip #selfpub #iamwriting r u #reading?

Today I'll illustrate how to calculate the lead time and costs associated with producing your next book. This discussion is an excerpt from the chapter on "Resources" in my new book, The 22 Immutable Law of Marketing (for Indie Authors), coming soon. Click through the jump break to preview the excerpt now.

Monday, September 24, 2012

MONDAY MARKETING Branding 20 Law of Change There Are Only 3 Reasons to Change a Brand #pubtip #indie #selfpub #marketing

  some image rights reserved by Paulo Brandã
Welcome back to my marketing series on the Immutable Laws of Branding (for Indie Authors). As I did with my Immutable Laws of Marketing (for Indie Authors) series, I've been rewriting the original concepts by Al Ries in his landmark book so that they apply to the Indie Author in the Digital Publishing industry (neither of which concepts even existed when Ries wrote his book 20+ years ago). Over the course of this series, I've been talking about "branding," defined as follows:

A brand is an idea in the mind of the consumer whose power lies in the ability to influence purchasing decisions.

The key point is the power to influence. An Author Brand can only influence if people are aware of its existence. You must present the same Author Brand each time or they won't recognize your Author Brand as you (see last week's blog, Immutable Law of Branding (for Indie Authors) Law 19: Law of Consistency).

But what if the Author Brand you've been promoting isn't working? You want to change it, right? Today I'll discuss when, why and how it becomes worth the risk of violating Immutable Law of Branding (for Indie Authors) Law 19 by changing your Author Brand. Click through the jump-break to learn more.

Tuesday, September 18, 2012

TUESDAY TIP How to Send a #Kindle Book Directly to a #Reader (Gifting a Kindle #eBook) #pubtip #indie #selfpub #iamwriting r u #reading ?

Frequently, Indie Authors are asked to "gift" a copy of a Kindle book to a reader who has offered to read/review the book. There are a variety of ways to do this, connecting USB cables and the like, but Amazon set up a very easy method--which they promptly disabled for Kindle App users and then basically "hid" for Kindle device owners so that they could "sell" you the free method instead. If you, like me, prefer to do the free things for free just click through the jump break for easy to follow steps on how to send a Kindle book to a Kindle device - totally free of charge. For now ;-) I'm sure Amazon will figure out how to charge for this, too.

Monday, September 17, 2012

MONDAY MARKETING Branding 19 Law of Consistency #pubtip #indie #selfpub #marketing

  some image rights reserved by Paulo Brandã
Welcome back to my marketing series on Branding (for Indie Authors). Over the course of the series, we've been talking about "branding." Here's a definition:

A brand is an idea in the mind of the consumer whose power lies in the ability to influence purchasing decisions.

The key point is the power to influence. The more-narrowly focused the idea is, the stronger the power to influence. In fact, a brand's strength is precisely inversely proportional to the narrowness of its focus. Through branding, you make yourself, the Author Brand Name, interchangeable with the "idea." You promote the Author Brand; and the brand sells products.

Today we're looking at consistency, the cohesiveness of your message--your brand's trustworthyness in the customer's mind.  Click through the jump-break to learn more.

Dicky's Story reduced to 99c for the holidays using Smashwords coupon code GF94E http://bit.ly/DickyStory


My Jewish Inspirational / Romantic Comedy, Dicky's Story, is reduced to 99c at Smashwords using coupon code GF94E at checkout (valid Sep 16 to Sep 26). Get Kindle, Nook, Apple, Sony, and other formats all for the same "purchase" (with the coupon code).

Also, because I'm a member of RABMAD (Read a Book, Make a Difference), I'll donate 10% of my proceeds to Abolish Child Trafficking (A.C.T.). Click here to learn more about RABMAD & A.C.T.

Dicky's Story is a classic RomCom wrapped around a deliberately-obvious faith walk. It's a Jewish faith walk, which is unusual, because we don't tend to talk this way, but there is no mystery here. The Hero will get the girl. He will "find G-d." Dicky's journey is more important than his decision to choose to be chosen. The unexpected fun and laughter you have watching Dicky stumble along the way is what will keep you turning the pages of this book. It's a long book, but trust me, when readers keep saying it went quickly or they couldn't put it down, they aren't kidding. Dicky is someone I loved being around while writing this; the time flew having this much fun reading it. I just wish I were this funny in REAL life :-)

BLURBAGE:
They say when God closes a door, He opens a window, so what happens when it all comes crashing down on top of you? This inspirational story of a secular man's faith walk is improved by the fact it's wrapped around a heart-warmingly sweet and side-splittingly hilarious love story. The Romantic Comedy outshines the faith walk at times, but isn't our love for each other a gift from the Almighty?

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Dicky's a Godless soul and he likes it that way. In the undergound world of The Colony, Dicky eeks out a living by stealing scraps and cheating the automated system. His lifestyle may not be ethical but even a Thief has morals, so when he sees a kid in trouble, instincts propel him into action. The Kid introduces Dicky to a world he never knew existed—and a woman he only imagined in his wildest dreams.

Leah hasn’t got much of a life in The Colony and conformance to the rules has never been her forte—as her family has pointed out every chance they get. Her only escape from the fault-finding has been helping to care for Itzick, the sole surviving son of an elderly couple. Itzick is far more than just the end of a family line. Leah is one of the few who know the Kid's true place in the world of The Colony.

When another cave-in brings the world crashing down and Leah’s own brother disowns her in the middle of the chaos, she finally decides she’s had enough. Better to die free than live enslaved, but she can’t leave without knowing Itzick is safe. The Kid’s been taken in by a Thief, so Leah must enter a world she’d only seen from a distance and, to come out again, not lose her heart to a lost soul named Dicky.

Tuesday, September 11, 2012

TUESDAY TIP How to Create a Bar Code for ur ISBN (paper books) #pubtip #selfpub #indie #createspace

I've been working on creating my first-ever CreateSpace book (a paper version of the Marketing Series) and when I started designing the back side of the cover art, I realized I had no idea how to get the bar code onto the back.

I'm using Createspace to create the paperback and chose to use one of their free ISBNs rather than buying my own from Bowker. Why? For one, cost. It's $100 for 10 ISBNs and while I definitely can use up 10 ISBNs, I don't have $100 "extra" cash lying around. For another, Bowker wants all kinds of data on the publisher owning the ISBN so I can either give them my personal address info orrrr just use CreateSpace's free number.

In addition, CreateSpace will insert the bar code for me, if I'd like, but I wanted to know how to do this "just in case" (and because I thought it was way kewel to construct my first ever wraparound style cover graphic) so I've generated one and am inserting that image into my Photoshop file for the wraparound cover. Again, you don't "have to" do this if you use CreateSpace. They'll do it for you. If you still just want to know how, though, click through the jump break.

Monday, September 10, 2012

MONDAY MARKETING Branding 18 Law of Borders #pubtip #indie #selfpub #marketing

  some image rights reserved by Paulo Brandã
Welcome back to my marketing series on Branding (for Indie Authors). Over the course of the series, we've been talking about "branding." Not sure what that is? Well, it's far more than a graphic design. Here's the definition:

A brand is an idea in the mind of the consumer whose power lies in the ability to influence purchasing decisions.

The key point is the power to influence. The more-narrowly focused the idea is, the stronger its power to influence will be. In fact, a brand's strength is precisely inversely proportional to the narrowness of its focus. Through branding, you make yourself, the Author Brand Name, interchangeable with the "idea." You promote the Author Brand; and the brand sells products.

Today, we're looking at giving an Author Brand Name the ability to cross borders and become a "local" hit the world over. In Digital Publishing, one might think, this would be a no-brainer but for some reason, especially in the United States, Author Brands do not reach beyond our own localized borders without concerted effort. Click through the jump-break to learn why you'd want to change this.

Tuesday, September 4, 2012

TUESDAY TIP Free Promotion NOT Using Amazon's KDP Select Days #pubtip #selfpub #indie #kindle

Today's Tuesday Tip is all about free promotions. This is a hot topic for Indie Authors using Amazon's KDP Select Program, which requires you grant Amazon exclusive rights to sell the book for a period of 90 days--and requires the Indie Author to either remove all copies from the internet, or never have distributed it previously or waive all rights to any monies earned (including any you might earn at the Kindle Store during those 90 days).

KDP Select is a system that can work for new releases, if you're willing to give Amazon exclusive rights for 3 months to launch your book; but for existing titles already "out there," it's pretty hard to "guarantee" there is not a single copy of the book anywhere on the entire internet. Just one copy in existence (for sale or for free) violates the Terms of Service for this program and means you might not get paid anything if Amazon finds out.

This seemed so ridiculously restrictive and just plain "difficult" that it was a no brainer for me: I did not go with this plan. Instead, I ran a free promotion of my own, just winging it and seeing how I could do without Amazon. I have to say, I was very surprised at the results given how everyone everywhere keeps hailing Amazon as the end all and be all of Indie Publishing. Not so fast! :) Click through to see my results.

Monday, September 3, 2012

MONDAY MARKETING Branding 17 Law of Color #pubtip #indie #selfpub #marketing #IAN1

  some image rights reserved by Paulo Brandã
Welcome back to my marketing series on Branding (for Indie Authors). Over the course of the series, we've been talking about "branding." Not sure what that is? Well, it's far more than a graphic design. Here's the definition:

A brand is an idea in the mind of the consumer whose power lies in the ability to influence purchasing decisions.

The key point is the idea's power to influence. That power strenthens the more narrowly focused the idea is. In fact, a brand's strength is inversely proportional to its focus. Through branding, you make yourself, the Indie Author Name, interchangeable with the "idea."

Today, we're looking at how color can affect--or be used to effect--your branding strategy. Click through the jump-break to learn more about it.