Tuesday, February 26, 2013

TUESDAY TIP 3 Social Media Styles for #Indie #Authors #selfpub #pubtip #promo

Over the last couple of weeks, my favorite social media trade publication, Mashable, has run a few articles on different styles of social media presence for different kinds of businesses. None of them was written in a way making the advice immediately obvious to an Indie Author or other Digital Publishing professionals. However, I immediately saw how it translated into my own activities, so I thought I'd "translate" for the rest of you. Click through to get the scoop.

Monday, February 25, 2013

MONDAY MARKETING Dating UR Publicity #marketing #promotion #publicity #pubtip #indie #selfpub #promo

One of my favorite "advice columns" on how to query an Editor is Kit Whitfield's Dating Your Publisher, wherein she discusses the inappropriate things some newbie authors say or the way a newbie might say the right thing in such a very wrong way. Writing your press releases is another opportunity for catching foot-in-mouth disease. There's a right way and a wrong way to say things--and it's not just about promoting your brand, rather than your product. It's about drawing attention, standing out from the crowd and most-importantly, doing it with class.

The secret to doing publicity well is not limited to avoiding being too bland. Understanding how to write good press is also about not offending the consumer by being too personal, too lewd, too shocking, too...anything. You need to channel your inner Goldilocks and make your publicity "just right" the first time because you never get a second first impression. Click through the jump break to read more.

Tuesday, February 19, 2013

TUESDAY TIP Crafting a Book Sales Page Like the Pros #pubtip #selfpub #indie #mywana #howto #amwriting

I've been struggling with book descriptions or so-called "blurbage." I've seen some really great ones on books that don't really sell well, but more than 1-2 copies a week. Then I've seen mediocre blurbage on books that sell incredibly well--10-20 copies a day! I've been trying to figure out why one works and the other doesn't by analyzing the blurbages, themselves. I'm coming to the conclusion, it's not just the blurbage. But, of course, I already knew that.

Back in 2011 I wrote a 2-part post on 7 sales tools you have for selling your books. Make sure you're using them all! Then this past December, I went over 5 easy steps for writing a book's description. As I've said in both of these posts, there's more to your sales page than "just" the blurbage. You have to actually sell the book. Who knew? Click through the jump break to read more.

Monday, February 18, 2013

MONDAY MARKETING The Good, The Bad, The Useless - Not All PR is Equal #pubtip #selfpub #indie #marketing #branding #pr #promotion #publicity #positioning

Back in this December 17th post, I was talking about divergence and how it relates to the marketing activity of branding. That is, how the Law of Division guarantees that a category will split off and how the Law of Category makes that happen. Then my discussion launched off into a divergence of its own, turning to how Publicity (or PR) can help launch a new brand. Because divergence is the way to go, today I'll focus once again on using PR to launch a new brand. Click through the jump break to begin.

Tuesday, February 12, 2013

TUESDAY TIP - Tool Review: @Wacom Bamboo Capture Tablet #cartooning #bookcovers #indie #selfpub #bamboo

Back with another Tuesday Tip tool review.

Last week I started this review with the Wacom Bamboo Solo Pen that I got for use with my iPad. This week, I'll look at the other Wacom products I bought at the same time, as part of my strategic solution for continuing work cartooning art for my book covers.

Specifically, today I'll look at the Wacom Bamboo Capture Tablet and its associated Wireless Accessory Kit. Click through the jump break to see what I think of it all.

Monday, February 11, 2013

MONDAY MARKETING Building a Trend Called Trust #branding #marketing #pubtip #indie #selfpub

Welcome back to my Monday Marketing blog. I've previously discussed the difference between a "fad" and a "trend" (not to mention the recurring fad, which is called a "fashion"). You can learn more about it in Chapter 21 of my marketing handbook (get The 22 Immutable Laws of Marketing (for Indie Authors) from Smashwords). Basically, the difference is the speed at which the publicity builds. Hence, the name Law of Acceleration.

Today I want to discuss the effect on "trust" that a fad (versus a trend) can have on an Author Brand Name's success. Click through the jump break to learn more.